Offsidegaming signs B2B deal with Tristar International

Sportsbook technology provider Offsidegaming has signed its second B2B deal in South America following an agreement with Tristar International, which will see the launch of sports betting brand Bet9.com in a number of localised versions across the Latin American market.

Under the agreement, Offsidegaming has delivered a full suite of gaming products together with back office operations, customer services facilities and CRM capabilities and will assist Tristar International in the development of a dedicated acquisition strategy.

Bet9.com offers online poker and casino products supplied by Microgaming, Net Entertainment and Entraction.

“We have spent a number of months searching for the right partner in this region and our approach is very much based on quality not quantity when researching the right partners,” said Offsidegaming CEO Matt Jellicoe.

“Tristar International have it all – a great track record in gaming, lots of regional internet marketing experience and the marketing muscle to go with it. This kind of set up is perfect for us as it has enabled us to focus our resources and first class operational infrastructure.”

Tristar International’s Brian Segal added: “Offsidegaming have a pretty unique space in the market. They are 100% focused on their partners and have delivered very quickly on every aspect of the operation. We are looking forward to becoming a major player in this region.”

Last October, Offsidegaming announced its first B2B deal following the signing of an agreement with Argentina-licensed operation Elygra Online SA, Victor Chandler’s former local partner in the Argentinean online gaming market.